B.C. Williamson - The Official Website

In a recent press statement, a visibly exhausted B.C. Williamson announced his firm support of the Fairtrade Foundation, which works to properly reimburse poor farmers and workers across the Third World.

FROM THE FAIRTRADE WEBSITE
“Fairtrade is a strategy for poverty alleviation and sustainable development. Its purpose is to create opportunities for producers and workers who have been economically disadvantaged or marginalized by the conventional trading system. If fair access to markets under better trade conditions would help them to overcome barriers to development, they can join Fairtrade.”

As part of his philanthropic work, B.C. will be selling re-released copies of his landmark album "And That's Why They Call Me Johnny" with a Fairtrade mark added to the famous banana image. Other plans include a possible charity single in the near future with farming-related lyrics (though this rumour is unconfirmed) and a new line of B.C. Williamson-endorsed fruit and vegetable products designed to support America's underpaid farmworkers.